CHAPTER ONE [THE HEART] : DUSTY BUTTON

DURING DUSTY’S STELLAR CAREER, SHE HAS ALWAYS DEFINED THE GREY AREA BETWEEN THE TITLES OF BALLERINA AND REBEL BUT MASTERED THE ART OF NON-COMFORMITY AFTER SHE AND HER HUSBAND JOINED REDBULL WHEN SIGNED AS THEIR FIRST BALLET ATHLETE.  BUTTON IS NOW WRITING THE NEXT CHAPTER IN THE BOOK THAT IS HER EMPIRE, A CHAPTER CALLED BRAVADO.  DUSTY BELIEVES THAT BY ASSEMBLING COLLECTIVES OF INDEPENDENT DANCERS, HARNESSING THEIR PASSIONS AND CREATIVITY THE SYNERGY TO FOLLOW ALLOWS A COMPANY TO BECOME MUCH MORE THAN THE SUM OF IT’S WORKING PARTS THUS PROGRESSING THE GROWTH OF THE DANCE INDUSTRY.  NOT CONTENT WITH SIMPLY REPEATING THE STYLES AND TRADITIONS OF YESTERDAY, DUSTY INVENTS, DEVELOPS AND CRAFTS THE IMAGE OF TOMORROW REMINDING DANCERS THAT INDIVIDUALISM SHOULD ALWAYS REIGN SUPREME.   IT IS NO SECRET THAT SHE IS FEARLESS IN ALL ENDEAVORS AND CREDITS THAT TO HER HUSBAND SAYING THAT NO WOMAN NEED WORRY ABOUT WHAT IS IN FRONT OF HER, SO LONG AS SHE KNOWS WHO IS BEHIND HER.  THERE ARE TWO SAILS POWERING THE BUTTON BOAT AND WITH HER HUSBAND TAYLOR BUTTON (CHAPTER TWO OF THIS TRILOGY) STEADY AT THE HELM OF HER CAREER PATH, THE SEA OF POTENTIAL WILL ALWAYS BE A CALM ONE.  TAYLOR’S PASSION IN THE INDUSTRIES OF MOTORSPORTS, FASHION, PHOTOGRAPHY, DESIGN AND DANCE RENDERS HIM THE PERFECT POWER PARTNER TO MANAGER DUSTY’S AFFLUENT CAREER AND DESIGN THE LEGENDARY LEOTARDS OF BRAVADO.  DUSTY BUTTON HAS BECOME A SENSATION IN THE DANCE WORLD WITH AN EXTENSIVE ARRAY OF EXPERIENCES, HIGH PROFILE COLLABORATIONS AND CLIENT LIST COVERING THE GLOBE BUT SHE IS MOST EXCITED TO SEE THE SUM OF HER PASSIONS MATERIALIZE INTO DANCEWEAR THAT SHE CAN SHARE WITH DANCERS AROUND THE WORLD BRIDGING HER WORLD WITH THEIRS.

 

 

 

 

 

CHAPTER TWO [THE SOUL] : TAYLOR BUTTON

TAYLOR’S STORY TRULY BEGAN WITH HIS PURPOSE AFTER MOVING TO LONDON SO THAT DUSTY COULD FOCUS ON HER TRAINING WHILE HE SUPPORTED HER DREAM.  SOME PEOPLE DREAM THEIR DREAM THEN RISK EVERYTHING TO MAKE IT THEIR REALITY. WHILE HE FOUND HERS, AND RISKED EVERYTHING TO BASK IN THE REALITY OF IT WITH HER.  BORN FROM HIS DESIRE TO REDISCOVER THE LOST ART OF HAND CRAFTED PERSONALIZATION IN AN AGE OF MASS PRODUCTION, HE DEVELOPED THE UMBRELLA CLOAKED ALL OF HIS PASSIONS INTO A BOUNDLESS CAREER HARKING BACK TO THE BOUTIQUE CRAFTSMAN OF THE PAST. DRIVEN BY HIS PASSION FOR MOTORSPORTS, ART, FASHION, DESIGN AND PRIMARILY DUSTY HE PULLS INFLUENCE FROM THESE OBSESSIONS AS BRAVADO’S DESIGNER AND DUSTY’S MANAGER.  COLLECTIVELY THE BUTTONS RESPECT TRADITION BUT ARE NEVER CONSTRAINED BY IT AND TOGETHER REINTERPRET CONVENTIONAL AESTHETIC INTO MODERN ART FIRMLY BELIEVING THAT PRACTICALITY IS THE MOST COMMON PATH TO MEDIOCRITY.  TAYLOR BELIEVES THAT A MAN WITH DREAMS NEEDS A WOMAN WITH VISION AND WHILE DRAWING INGENUITY FROM THE 1950’S AMERICAN CULTURE WHEN CREATIVE-TYPES CHAMPIONED NON-CONFORMITY WOULD RATHER HAVE NOBODY COPILOT HIS MILITARY TRUCKS AND RACE CARS THAN DUSTY.  A HEART MAY STILL BEAT WITHOUT SOUL AND A SOUL MAY NOT EXIST WITHOUT A HEART, BUT TOGETHER THEY CREATE A POWER COUPLE THAT BREATHES LIFE INTO ANYTHING THEY OCCUPY.

 

 

 

 

 

 

CHAPTER THREE [THE SKIN] : THE FACTORY

THE BUTTONS SET IN MOTION THE DEVELOPMENT OF WHAT YOU NOW SEE AS BRAVADO WHILE STILL LIVING IN LONDON BUT THE KEY INGREDIENT YET TO BE DISCOVERED WAS THE FACTORY THAT WOULD MANUFACTURE THEIR COLLECTION.  PRIORITY ONE WAS ASSURING THAT EVERYTHING WAS MANUFACTURED IN AMERICA WHERE THEY COULD OVERSEE PRODUCTION AND ASSURE QUALITY ABOVE ANY OTHER.  RATHER THAN COLLABORATE WITHIN THE DANCE INDUSTRY THEY DECIDED TO STEP OUTSIDE TO THE COMPANY THAT THEY HAVE SEEN ON AMERICAN OLYMPIANS LEOTARDS SINCE THEIR CHILDHOOD, THE COMPANY CALLED GK ELITE.

FOUNDED IN 1981, GK IS A GLOBAL LEADER IN THE GYMNASTICS AND CHEERLEADING APPAREL INDUSTRIES AND IS RECOGNIZED AROUND THE WORLD FOR SUPERIOR VARIETY, QUALITY, FIT AND SERVICE.  DISTRIBUTED IN OVER 35 COUNTRIES, ELITE SPORTSWEAR PRODUCTS HAVE BEEN WORN BY INTERNATIONAL OLYMPIANS AND WORLD CHAMPIONS FOR 35 YEARS.

KNOWN AS THE ATHLETE’S FIRST CHOICE WHEN IT COMES TO GYMNASTICS APPAREL, GK IS THE CHOICE OF CHAMPIONS.  GK CURRENTLY OFFERS SIGNATURE COLLECTIONS DESIGNED BY 2016 OLYMPIANS SIMONE BILES, ALEXANDRA RAISMAN, LAURIE HERNANDEZ AND GABRIELLE DOUGLAS.  GK IS ALSO PARTNERED WITH 2008 ALL-AROUND OLYMPIC GOLD MEDALIST AND BRAVADO ATHLETE NASTIA LIUKIN, KNOWN FOR HER EXPERTISE IN GYMNASTICS AND FASHION.

BASED IN PENNSYLVANIA, ELITE SPORTSWEAR CONTINUES IT’S COMMITMENT TO AMERICAN-MADE QUALITY AND CONTINUOUS INNOVATION IN DESIGNS FOR GYMNASTICS AND CHEERLEADING APPAREL WHILE MOST NOW PARTNERING WITH THE BUTTONS TO DOMINATE THE DANCE INDUSTRY WITH FASHIONABLE DANCEWEAR.